Market Research & Strategic Planning

Sarah Mowl has been a senior strategic planner and researcher for over 20 years. She was Client Services Director for Brann (now EHS Brann), and Planning Director for WWAV Bristol, two of the UK’s top Direct Marketing agency groups.

Sarah is now an independent consultant providing qualitative market research and strategic planning in UK and Europe. Recent clients have included:

  • JISC - the UK’s expert on information and digital technologies for education and research
  • HESA – Higher Education Statistical Authority
  • Institute of Food Research
  • AXA
  • Nursing & Midwifery Council
  • Westons Cider
  • University of West of England
  • Open Spaces Society
  • The Mission To Seafarers

Qualitative research work has includes branding, brand extension, NPD, customer loyalty, staff satisfaction, client satisfaction, creative development and communications strategy. Methodology has involved workshops, focus groups, face to face and telephone depth interviews and on-line using webinars.  Sarah can organise, manage and lead the total job: from recruitment through to final presentation. Training courses on moderating focus groups can also be run for those clients looking to running market research in-house.

Sarah is on the management committee of two charities, Lifecycle UK and West of England Care & Repair (Chair)  providing help and advice in marketing and fundraising. She is a member of the Association of Qualitative Research (AQR) and the Independent Consultants Group (ICG).  She is also a qualified Business and Personal Coach and launched Bristol Coaching in 2007 (  Here she works with people who have a range of issues that they want to address within their professional and business lives.

Follow Sarah on Twitter @enedoc and LinkedIn

Sarah Mowl




Call Sarah now: 07979 531 039,